Message from INVANI Founder

Regrettably, and despite the amazing support from many of you, I have taken the decision to wind-down INVANI.  

The positive news is we are looking for good homes for our remaining stock, at super attractive discounted prices, so take advantage and get yourself some bargains while you can!  It would be much appreciated if you can share any details of the Sale with your riding buddies and/or on social media.  

Although the brand has successfully achieved most of its objectives (quality of innovative new product, business managed sustainably, excellent industry reviews, 5* customer reviews etc) the brand has not seen the hoped-for growth.  The difficulty in scaling the business to bring in new customers online has been a huge challenge.  Rather than chase growth at all costs and run up huge losses as larger competitors have opted to do we have always tried to grow in a more organic way.  Thankfully any losses we have decided to factor into the business have been very manageable and unlike many cycling businesses that close we will not be losing external investors their money.  

The business has been a great learning experience, has had its high and lows but ultimately its time to move on to new challenges.  

Good Riding!

Ed